The project called “Healthy Living and Active Ageing” will be conducted by a consortium called InnoLife, based in Munich which is one of the biggest health initiatives in the world to be financed by public money.
Today Istria is the most developed Croatian tourist region by number of visitors but also in the sense of warm and hospitable, and at the same time, professional approach to the numerous guests visiting the area every year.
Travelling for a medical procedure or for appropriate health care is often thought of as a recent phenomenon. The truth, however, is that people have been travelling long distances to improve their health for thousands of years.
Along with the more intense promotional activities from the part of tour operators, agencies and promoters, this specific branch of tourism has been mentioned in many media, opening questions what it is really all about.